Drivers sharing the roads with RTL-Westcan vehicles in Western Canada and the Northwest Territories are seeing a poignant illustration of the tragedy caused by impaired driving.
Forty trailers in the RTL-Westcan fleet feature large decals with a photo of 16-year-old Keisha Trudel, who was killed in an impaired driving crash in Fort Smith, Northwest Territories.
Along with Keisha’s photo is a reminder to motorists to help police take impaired drivers off the roads by calling 911 to report any driver they suspect is impaired.
For Keisha’s mother, Sharon Allen, the awareness campaign is an important way that her daughter’s memory can help prevent similar tragedy from happening to others.
“I hope that drivers see Keisha’s picture and it makes them realize that her death was completely preventable,” Ms. Allen said. “I hope it will help people make safe and responsible choices. Arrange a sober ride home. Never ride with an impaired driver. And call 911 if you see a driver you suspect is impaired. All of these things help save lives.”
Keisha’s story is the second to be featured on RTL-Westcan’s vehicles. In 2012, RTL-Westcan added decals to 40 trailers featuring the story of 16-year-old Michael Knox, who was killed in a crash with an impaired driver in Alberta.
“When RTL-Westcan considered how we might help MADD Canada promote the sober driving message, we realized our trailers provide a unique, effective and ongoing way of delivering a life-saving message to thousands of motorists every day,” said Grant Mitchell, President and CEO of RTL-Westcan. “We are pleased to work with MADD Canada and to share Keisha’s story as part of our ongoing commitment to improve safety on our roads.”
RTL-Westcan is one of MADD Canada’s strongest sponsors, supporting a number of regional and national initiatives, including the holiday-themed Project Red Ribbon and the School Assembly Program, which delivers anti-impaired driving messaging to approximately one million students across the country.
“Among RTL-Westcan’s crucial contributions to the MADD Canada mission is this highly visible promotion of our message and, in particular, Campaign 911,” said MADD Canada’s National President Denise Dubyk. “With Keisha’s photo and with the reminder to motorists to call 911 to report drivers they suspect are impaired, RTL-Westcan and MADD Canada hope to prevent more tragic impaired driving crashes, deaths and injuries.”
About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.
About the RTL-Westcan Group of Companies:
The RTL-Westcan Group of Companies specializes in hauling liquid and dry bulk commodities, freight hauling and construction services. Operating out of 14 locations throughout Alberta, British Columbia, Saskatchewan and Northwest Territories, with the Head Office in Edmonton, Alberta, they are one of the leaders in the bulk transportation industry in Canada.
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